Mountain Dew is running a dual-format promotion at Hy-Vee and Strack & Van Til stores — the Rock the Mountain Instant Win Game & Sweepstakes — with 1,200 instant win prizes up for grabs daily plus five grand prize trips to a concert at the United Center in Chicago. Open to residents of nine Midwestern states, this one runs through October 4, 2026, with one play allowed per day.
What Is The Mountain Dew Rock the Mountain Sweepstakes?
The 2026 Hy-Vee/Strack & Van Til Mountain Dew Rock the Mountain promotion is a retail-tied instant win game and sweepstakes from Pepsi-Cola Company. It’s designed around two Midwestern grocery chains — Hy-Vee (Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin) and Strack & Van Til (Indiana) — and gives shoppers a chance to win on the spot or enter into the grand prize drawing for a concert trip to Chicago.
The instant win portion alone has 1,200 prizes available, ranging from branded Mountain Dew merchandise to a full year of Spotify and grocery store gift cards. The grand prize sweepstakes adds five Chicago concert trips into the mix, each including airfare, a hotel night, and two United Center concert tickets of the winner’s choice. For Mountain Dew fans in the Midwest, this is one of the most prize-dense regional promotions running this summer.
READ MORE: HERE’S OUR LIST OF THE BEST CONTESTS AND SWEEPSTAKES
Mountain Dew Rock the Mountain Sweepstakes Details
- Start Date: April 4, 2026 at 12:00:00 a.m. CT
- End Date: October 4, 2026 at 11:59:59 p.m. CT
- Eligibility: Legal residents of IA, IL, IN, KS, MN, MO, NE, SD, or WI, 18 years of age or older (19+ in Nebraska)
- Entry Frequency: One (1) instant win play per person, per email address, per household per day
- Total Instant Win Prizes: 1,200
- Total Grand Prizes: 5
- Total ARV (all prizes): Up to $64,066
- Sponsor: Pepsi-Cola Company
- Participating Retailers: Hy-Vee and Strack & Van Til stores
- Entry Page: mountaindewpromos.com/rockthemountain
Playing every day through October 4 gives you the maximum number of instant win attempts and sweepstakes entries.
Trending Checking Account Deal:
How to Enter the Sweepstakes
Option 1 — Code Scan (with purchase):
- Purchase a participating 2026 Hy-Vee or Strack & Van Til Mountain Dew product
- Scan the code found on participating retailer signage or product packaging
- Visit mountaindewpromos.com/rockthemountain and follow on-screen instructions to play
Option 2 — Free Online Entry (no purchase necessary):
- Visit mountaindewpromos.com/rockthemountain directly
- Register or log in, complete the entry form, and play the instant win game
- One play per person, per email address, per household per day
Must be a resident of IA, IL, IN, KS, MN, MO, NE, SD, or WI and at least 18 years of age (19 in NE). Each daily play counts toward both the instant win game and the grand prize sweepstakes drawing.
Win the Prizes
Instant Win Prizes (1,200 total):
- (100) Mountain Dew Can Cooler — ARV: $17.15 each
- (300) Mountain Dew Bluetooth Speaker — ARV: $26.16 each
- (250) Mountain Dew Tote Bag — ARV: $33.02 each
- (200) Spotify Annual Subscription — ARV: $99.99 each
- (250) $25 Hy-Vee or Strack & Van Til Gift Card — ARV: $25.00 each
- (100) $50 Hy-Vee or Strack & Van Til Gift Card — ARV: $50.00 each
Grand Prizes (5 total) — ARV up to $3,000 each:
Each grand prize winner receives a trip for two to a concert of their choice at the United Center in Chicago, Illinois, including:
- Round-trip airfare for two to Chicago
- One-night hotel accommodations (double occupancy)
- Two tickets to a concert of winner’s choice at the United Center
Total ARV of all prizes: Up to $64,066
Is This Sweepstakes Worth Entering? (Quick Take)
The Rock the Mountain promotion stands out because it rewards you two ways at once — every daily play is both an instant win attempt and a sweepstakes entry for the Chicago concert trip. With 1,200 instant win prizes spread across six months of daily plays, your odds of winning something are genuinely reasonable if you’re consistent. The Spotify annual subscription ($99.99) and grocery gift cards are the most practical instant win prizes, while the United Center concert trip is a bucket-list grand prize for any live music fan. The nine-state eligibility pool keeps competition regional, and the free online entry option means no purchase is ever required. Highly recommended for daily entry.
Pro Tips to Increase Your Chances
- Play every single day — with nearly six months of daily plays available, consistent entries are your biggest edge
- Set a daily reminder so you don’t miss a day — each missed play is one fewer shot at both the instant win and the grand prize drawing
- Target the Spotify prize — 200 annual subscriptions up for grabs makes it one of the more attainable instant win prizes
- Use the free entry option if you don’t shop Hy-Vee or Strack & Van Til — no purchase is ever required
- Check your email daily during the promotion — instant win notifications and grand prize winner alerts are delivered via email, so use an active address
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