Enter the Coke Zero NCAA March Madness contest for a chance to win the grand prize of $1,000 in Digital Reward Choice Card or a number of instant win prizes. See details below.
About The Contest

Eligibility: The Coke® Zero Sugar NCAA® March Madness® Instant Win Game (The “Promotion”) is open only to legal 50 U.S. and DC residents (“eligibility area”) who are 13 years of age or older at time of entry (“Entrant”).Promotion Period: The Promotion begins at 1:00 pm Eastern Time (“ET”) on February 27, 2023 and ends at 11:59 pm ET on April 3, 2023 (“Promotion Period”). The Promotion Period will consist of five (5) weeks (each, a “Week”) for the Instant Win 2 and Instant Win 3 Prizes only. Each Week will start at 12:00 am ET on Monday and end at 11:59 pm ET on Sunday of the Promotion Period, with the exception of the first Week (which will begin at 1:00 pm ET on Monday, February 27, 2023) and the last Week (which will end at 11:59 pm ET on Monday, April 3, 2023).
How to Participate/Enter, Earn Daily Game Plays, Play the Game and Earn Grand Prize Entries/Instant Win Prizes: If you are a Minor, your parent or legal guardian must consent to your participation prior to Entry/Daily Game Play.
THERE ARE TWO WAYS TO ACCESS THE WEBSITE TO PARTICIPATE IN THE PROMOTION:
a) VIA QUICK RESPONSE CODE ON DISPLAY: During the Promotion Period, look for special Promotion displays with a Quick Response (“QR”) code. Scan the QR code with your web-enabled mobile device (“Device”) to be directed to the Website (defined below) and follow the instructions to log in or create an account.
b) VIA WEBSITE: During the Promotion Period, go to us.coca-cola.com/ncaa-march-madness-college (“Website”) and follow the instructions to log in or create an account.
Once logged in, you will automatically be provided with one (1) daily game play (each a “Daily Game Play”) to play the game (the “Game”). Each Daily Game Play can only be used one (1) time on the Day the Daily Game Play is received during the Promotion Period (where a “Day” is defined as beginning at 12:00 a.m. ET and ending at 11:59 p.m. ET — except for the first Day that begins at 1:00 p.m. ET and ends at 11:59 p.m. ET). A Daily Game Play that is not used on any given Day does not rollover into the next Day [e.g., if you have one (1) Daily Game Play remaining for Day 1 and you do not use that Daily Game Play on Day 1, you will not accumulate two (2) Daily Game Plays on Day 2; however, you will still have the opportunity to receive Daily Game Plays on Day 2].
How to Play the Game: Daily Game Plays are used to play the Game for a chance to earn entries into the Grand Prize random drawing (each, a “Grand Prize Entry”) or win an instant win prize (“Instant Win Prize”). Each Daily Game Play entitles you to one (1) spin of the Game. When you spin the Game, you will randomly land on a Grand Prize Entry or an Instant Win Prize icon awarding you either one (1) extra Grand Prize Entry or an Instant Win Prize (as determined by the Sponsor in their sole and absolute discretion on the basis of their official records). All Entrants that complete a Daily Game Play during the Promotion Period will automatically receive one (1) Grand Prize Entry into the Grand Prize random drawing.
Prizes/Approximate Retail Values (“ARV”) and Approximate Odds of Winning:
Prize Level Prize Description ARV Number of Prizes Available
Grand Prize A $1,000 Digital Reward Choice Card* $1,000 1 total
Instant Win Prize 1 A Coke Zero Sugar awarded as a $3 Virtual Mastercard® Prepaid Card $3 each 15,000 total
Instant Win Prize 2 A $10 Digital Reward Choice Card* $10 each 6,000 total (1,200 per Week)
Instant Win Prize 3 A $20 Digital Reward Choice Card* $20 each 500 total (100 per Week)
If a prize becomes unavailable, Sponsor will substitute a prize of equal or greater retail value. No transfer, cash or other substitution of a prize is permitted – except Sponsor may substitute Prize in whole or in part for one of equal or greater retail value for any reason. Limit one (1) Grand Prize and one (1) Instant Win Prize 1 per person. Limit one (1) Instant Win Prize 2 and one (1) Instant Win Prize 3 per person per Week. Gift Cards are subject to terms and conditions (as stated by the issuer). *Digital Reward Choice Cards are Issued with no charge to the recipient as a promotional incentive or reward only. Please treat this reward like cash. Links expire on the date stated on the reward. Reward is intended for the original recipient and cannot be sold, transferred, or exchanged. Balance may be redeemed for brand rewards. Balances from separate programs cannot be combined. All reward selections are final. The Mastercard Virtual Account can be redeemed at every Internet, mail order, and telephone merchant everywhere Mastercard debit cards are accepted in the United States. 6-month expiration. Card is issued by MetaBank®, N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Can be used everywhere Mastercard debit cards are accepted. Card valid for up to 6 months; unused funds will forfeit after the valid thru date. Card terms and conditions apply. All taxes related to the prizes are the sole responsibility of the winners (or their parent/legal guardian if the winner is a Minor). Grand Prize will be fulfilled within 1-2 weeks from the date of winner verification (as outlined below). The total ARV of all Prizes is $116,000.
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