Here’s a little review of TD Ameritrade’s history and company overview. This broker is one of the most commonly rated #1 brokers, and I currently use them myself. Don’t forget to check out all the latest sign-up bonuses for Ameritrade here.
Online trading became pretty big about a decade ago. It became an easy way to make trades without having to pay exorbitant fees and commissions. Many companies cropped up during this era of online trading but not many companies were able to stand the test of time. TD Ameritrade has been able to withstand the test of time AND do it at the top of the heap.
This company has consistently received accolades from industry monitoring groups. Currently it holds over $500 Billion dollars in assets and serves over 6 million clients.
TD Ameritrade is an American online brokerage house that has its roots in Omaha, Nebraska. It started as a small banking firm that focused on investments. First Omaha Securities which later down the road became Accutrade eventually evolved into Ameritrade Clearing when the company was established as a clearing broker in 1983.
Through several mergers and buy outs Ameritrade was born in 1996. By 1997 the company became a public company with an initial offering at $15 per share. Ameritrade went on to form Freetrade in 2000 which offered commission free equity market orders. Freetrade did not last too long and was replaced by Ameritrade Izone which offers $5 equity market orders. This division no longer exists.
The company has experienced exceptional growth and still maintains its headquarters in Omaha. At one point the company considered moving its headquarters but after considering the number of employees that are in Omaha they instead unveiled plans for a new headquarters building.
Growth and Accolades
The company continues to acquire new shares of the market through strategic business planning. TD Ameritrade has been recognized by as a 5 star online broker several years in a row. They also have been ranked #1 by Stockbroker.com for customer satisfaction and ease of use. They have been recognized by other online groups that monitor online brokerage houses and typical receive 5 stars out of a 5 star rating system.
TD Ameritrade has plans to continue growing through acquisition.
The last few years have been not without issue for this company. TD Ameritrade’s security was breached and many customers information was compromised. There have been some lawsuits after the mortgage crisis but TD Ameritrade has come out on top in all situations. The company offers complete transparency and has held 6 million people to better manage their money.